Recent studies show that the average US consumer is exposed to nearly 3,000 marketing messages every day. Only 50 or so of those message are even noticed and only 4 of those receive significant attention. Clearly the consumer is in control relative to communications media and they are very good at tuning out irrelevant media. Fast forwarding past commercials, flipping past print ads and sorting the mail over the recycle bin – there are many ways to avoid marketing messages. For Marketers the issue becomes finding innovative ways to break through the marketing clutter of the day and capture attention from the consumer. How will your company’s messaging stand out in this fast-paced flurry of media? What can you do to improve your response ratings without a significant increase in cost?
An integrated, multi-touch, multi-channel approach is a proven way to accomplish this. By placing a trackable and measurable link on each marketing piece, we put you in position to communicate on a more personal and relevant level with your prospects and customers. This web-based response mechanism allows you to drive increased response rates and higher marketing return on investment. The additional cost to produce an integrated campaign is minimal when you consider the increase in response and conversions seen by successful campaigns. Although any industry can benefit from an integrated campaign some of the top response rates are seen by Manufacturing, Insurance, Retail & Services and Not-for-Profit.
Making a personal and relevant connection with your prospects and customers is key to success in today’s business environment. Contact me to learn more. By email at alexl@corporatecopyprint.com or by phone at 816.252.0400
Alex
