Newsletters remain a great way for businesses to spread information, tell their story, solidify customer loyalty, and increase sales. Here are a few tips to keep in mind while designing your company newsletter:
Content is important. Successful newsletters provide interesting content for their readers, in addition to product information from the newsletter provider.
Color draws the eye. Use multiple colors of ink to draw attention to important articles and information. Two-color newsletters are very effective, and fullcolor newsletters are gaining popularity.
Pullquotes create interest. Pullquotes create interest and increase the likelihood that an article will be read. These quotes are taken directly from the article and focus on interesting key points.
Good design provides more room for copy. A well-planned and designed newsletter can contain 20% to 30% more content than a casually designed newsletter. Seeking advice from professional graphic artists is often profitable. They can help design an effective template for your future use.
Good back-page design is important. An estimated 15% of readers start reading at the back page of a newsletter and work their way to the front page. Be sure to ask us for any help you need in designing your company newsletter.
